Design Review

Due Date: February 22, 2001

Point Value: 75

As you begin to master Quark XPress you will begin to see infinite possibilities for your particular documents. This exercise is meant to help you begin to make informed decisions regarding design from the beginning of your desktop publishing career.

Students review a minimum of four designs using what they have learned about design from the Internet field trips outlined throughout the website and the weekly handouts.

Students must select a variety of materials (brochures, posters, two-folds), where two designs represent good design and two designs represent bad design. These designs must be included with their written evaluation.

The written evaluation MUST BE COMPLETED USING QUARK. Please try to apply what you have learned up to now in your written evaluation.

Sources for printed designs:
• Magazines
• Direct Mail
• Newspapers
• Newsletters

The designs and written evaluation should discuss the design’s strengths, weakness, and areas for improvement. Give your opinion of the design. What makes it a good or bad design? What is the primary message that this piece is trying to convey? What would you change if you were the designer? Why? These are all questions to be answered in your design review.

Students are expected to hand in their printed as well as an electronic copy of the evaluation along with the four designs that they are reviewing. All supporting fonts, pictures etc…should accompany the electronic file, if necessary.